Introducing WorkWise — Strivr’s new platform for smarter SOPs
About

We’re transforming how work gets done on the frontline

Our purpose

Frontline teams often lack the clear, timely guidance they need to do their jobs. SOPs are outdated, institutional knowledge disappears, and execution suffers. Harnessing the power of AI, WorkWise transforms real-world expertise into step-by-step visual assistance — instantly. The result: faster knowledge capture, more visual instructions, and better execution at the point of work.

Our story

Strivr was founded in 2015 out of Stanford University’s Virtual Human Interaction Lab where then-grad student and football coach, Derek Belch, set out to prove that VR could improve athletic performance. It worked — so well that Strivr soon brought immersive learning to the enterprise, partnering with companies like Walmart, Bank of America, and Verizon to elevate workforce performance.

As we worked with leading organizations to transform training, one thing became clear: employees need support not just during onboarding, but in the flow of work. That insight led to the creation of WorkWise — a video-first, AI-powered Operational Intelligence platform designed to turn frontline know-how into instant, visual guidance. With WorkWise, Strivr is expanding from training to real-time operational execution — bringing speed, consistency, and confidence to the way work gets done.

Our core values

Our core values are the cornerstone of our company culture, guiding our actions and interactions with each other, our customers, and our partners.

Dignity & inclusivity

We believe in cultivating a culture of respect, authenticity, and belonging where diversity of perspective and experience are embraced and encouraged.

Transparency

We practice open, honest, and timely communication to cultivate trust across all levels of our organization and provide context for critical decisions.

Customer-focused

Our customers’ success is our success, and we work diligently to build tailored, market-leading immersive learning solutions that meet our customers where they are.

Evolution

We demonstrate a growth mindset, striving toward continuous learning, development, and improvement to drive impact and innovation.

Accountability

We take personal responsibility for our work and trust our teammates to do the same.

The team, the team, the team

We believe our people are our greatest asset and that we achieve success together through cross-functional collaboration, teamwork, and alignment.

Our team

Leadership

Derek Belch
Founder & CEO
Jeremy Bailenson, PhD
Co-Founder
Aneesh Kulkarni
Chief Technology Officer
Michael Manuccia
Chief Operating Officer
Kristi Rawlinson
VP of Marketing
Ellen Vicelja
VP of Solutions

Advisory & board members

Christen Daniels
Board Member
Kristen Hamilton
Board Member
Ray Lane
Board Member
Josh Bersin
Advisory Board Member
Laura Lee
Advisory Board Member
David Shaw
Advisory Board Member

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